The M Resort Spa Casino realizes 94% ROI within 12 months of business intelligence implementation
Many thanks to Scott Rutledge of The M Resort for sharing information on how he was able to accomplish such an expedient return on investment. This case study was presented last week at the IGT Users Conference in Las Vegas. Read about how the solution enables The M Resort to optimize their reinvestment across customer segments resulting in a 360° view of their customer behavior and campaign performance. We welcome comments and feedback on your own experiences or observations regarding business intelligence implementations.
