Making Marketing Sense of All Those Systems and All That Technology: Some Compelling Success Stories

Clear Peak’s very own William Tara, will be speaking at the Casino Marketing Conference on Wednesday, July 20th from 2:30pm – 3:30pm about “Making Marketing Sense of All Those Systems and All That Technology: Some Compelling Success Stories.”

Casino marketers have more information on their gaming customers than ever before, as well as numerous systems and tools to leverage that information for improved performance and competitive advantage. Now it’s time to ask where savvy casinos are seeing their return on investment of all this business intelligence and in what strategic circumstances they are using it to drive gaming revenue, better serve customers, and deepen relationships with those sometimes finicky VIPs. This session will feature situational case studies of “best practices,” where intelligence was used intelligently and systems used systematically, to achieve measureable, inarguable casino marketing success.

Moderator: Charles Anderer, BNP Media Gaming Group

Panelists: Maryellen Muir, Manager Systems Consulting Team, BallyTechnologies; Phil O’Toole, Senior Product Manager, Konami Gaming, Inc.; William Tara, Managing Partner, Clear Peak LLC (official Partner of IGT); Aristocrat Technologies Speaker TBA

http://www.casinomarketingconf.com/