50% of Netezza Sales to come from IBM Channel Partners – What’s it to you?

There’s talk in the market about what it means to have 50% of Netezza Sales come directly from IBM Channel Partners. Thought you may be interested in Clear Peak’s brief synopsis of what this could mean for existing customers or those considering Netezza.

Positives:

• IBM dollars behind training and marketing.
• More financing options for mid-market companies.

Bottom Line:

Likely to be some time before solution providers are really familiar with how Netezza integrates with other BI technologies, best use cases, technology limitations and how to create the most optimal overall BI/DW architecture.

Considering the mandates to keep data around for 10 years, companies need to look at how to get more value out of their existing data assets by tweaking their processes. IBM’s not likely to train solution providers on how to make the data actionable, and ultimately, create smart predictions.

Reference:

http://channelnomics.com/2011/08/24/ibm-brings-business-analytics-partners/

http://www.itchannelplanet.com/channel/article.php/3938951/IBM-Revs-Up-Netezza-Channel-Support.htm