Whitepapers

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Clear Peak strives to illustrate what we are seeing in the marketplace. Our years of experience and knowledge translates to wisdom. We would like to share wisdom from our top consultants with you.

Cracking the Code Behavioral Targeting for the Gaming Industry

There are many obstacles to taking advantage of the future world of gaming experience: legislative, security, privacy, diversion of attention from play, machine adoption and awareness. Still, if casinos do not embrace the expectation of newer generation players and gaming machine vendors are reluctant to promote the “open data sharing” concept, the revenue potential for gambling, as a percentage of total destination revenue, will continue to decrease. Regional and local casinos are now diverting gambling resort customers to places closer to home. Destination gaming resorts need to be aggressive in redefining the gambling experience offered and must create a new way of reaching their customers through behavioral marketing and targeting social media. The next generations are here and are willing to play.