Whitepapers

Our Whitepapers

Clear Peak strives to illustrate what we are seeing in the marketplace. Our years of experience and knowledge translates to wisdom. We would like to share wisdom from our top consultants with you.

Cracking the Code Behavioral Targeting for the Gaming Industry 

There are many obstacles to taking advantage of the future world of gaming experience: legislative, security, privacy, diversion of attention from play, machine adoption and awareness. Still, if casinos do not embrace the expectation of newer generation players and gaming machine vendors are reluctant to promote the “open data sharing” concept, the revenue potential for gambling, as a percentage of total destination revenue, will continue to decrease. Regional and local casinos are now diverting gambling resort customers to places closer to home. Destination gaming resorts need to be aggressive in redefining the gambling experience offered and must create a new way of reaching their customers through behavioral marketing and targeting social media. The next generations are here and are willing to play.

Study: IBM’s Acquisition of Netezza

International Business Machines (IBM) recently acquired the Netezza Corporation. This acquisition expands IBM’s business analytics initiatives in order to “help clients gain faster insights into their business information, with increased performance at a lower cost of ownership.” – IBM Press Release. Clear Peak was commissioned to study the market’s interest and reaction to this acquisition. If you are interested in seeing the results of this study, please contact us here.

Study: Exadata Market Acceptance

Interest in Exadata is at an all time high, as the data warehouse appliance market becomes more competitive. Based on the number of companies who have adopted the product, Oracle has experienced many Exadata success and a few failures. Clear Peak was commissioned to study the market’s experience with the Exadata product line. If you are interested in seeing the results of this study, please contact us here.